COO

Rejoignez VIIALA, une entreprise suisse de mobilité innovante.
Tâches
•
Diriger l'industrialisation et la production des produits.
•
Gérer la chaîne d'approvisionnement et les achats globaux.
•
Établir des stratégies de production et des partenariats.
Compétences
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10 ans d'expérience en opérations et en fabrication requises.
•
Excellence en gestion de projet et en organisation.
•
Capacité à penser stratégiquement et à exécuter.
About VIIALA
VIIALA is a Swiss-based mobility company redefining what cycling stands for: from one option among many to
the
option people actively choose. As part of The Honourable Merchants Group, VIIALA challenges and disrupts the cycling industry with uncompromising innovation and design.
With R&D hubs in Switzerland and Dubai, and 95% of components sourced from Europe and the USA, VIIALA is building the next generation of premium e-bikes. Our focus is on absolute performance, safety, range, efficient power management, and full digital integration.
“Our competition isn’t other bike brands—it’s every other mobility option you could pick.”
Unveiled in 2025, VIIALA launches its inaugural bikes in 2028, entering a new, untapped innovation-led market at the ultra-premium level. More than e-bikes, our models are statements of possibility — where engineering, aesthetics, and purpose converge to create the ultimate riding experience for the cities of today and the roads of tomorrow.
Our mission is simple but ambitious:
“To create bikes that today seem unimaginable, but tomorrow become indispensable.”
Role Overview
We are looking for a
hands-on Chief Operating Officer (COO)
to build and lead VIIALA’s entire operational backbone from the ground up and member of the Management team.
This role is not about managing an existing organization — it is about
building one
.
The COO will be responsible for:
•
Industrialization of our products
•
Global supply chain and purchasing
•
Production strategy and manufacturing partnerships
•
Product management and lifecycle execution
•
Quality and reliability systems
•
Operational scalability for global growth
The ideal candidate thrives in
high-performance startup environments
, is highly
execution-focused
, and is comfortable moving between
strategy and hands-on problem solving
.
Key Responsibilities
Industrialization & Production
•
Lead the industrialization of VIIALA’s product portfolio from prototype to serial production
•
Develop scalable production strategies with European and global manufacturing partners
•
Establish assembly and logistics structures for global markets
•
Drive manufacturing readiness and cost optimization
•
Implement the needed ISO / EN standards and as well to be a “vehicle” producer for the VIN
•
Set up the processes for a lean order to production and delivery
Supply Chain & Purchasing
•
Build and manage VIIALA’s global supplier network
•
Negotiate strategic supplier agreements and long-term partnerships
•
Secure critical technologies and components
•
Implement purchasing processes and cost management structures
Product Management
•
Lead the product manager and strategy
•
Coordinate product development between engineering, design, and operations
•
Manage product lifecycle from concept to production
•
Ensure product-market alignment and launch readiness
•
Responsible for the BOM
Quality & Reliability
•
Implement quality systems across suppliers and production partners
•
Define testing protocols and product validation processes
•
Ensure reliability and safety standards across all markets
Operations & Organization
•
Build VIIALA’s operations team across procurement, product management, and manufacturing
•
Implement operational processes, planning, and KPIs
•
Manage production planning and supply chain risks
•
Scale operational capabilities as the company grows
Cross-Functional Leadership
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Work closely with the founders and engineering leadership
•
Ensure seamless integration between product vision, engineering, and operations
•
Translate product ambition into operational reality
•
Budget and Cost responsibility
Project Management:
•
Establish program and project management at Viiala both internally and supplier facing
•
Establish processes for steering and escalations, e.g. red-green-amber status
•
Define gating requirements between product development phases
•
Keep track of budget, resources, scope, and timeline
Profile & Experience
Experience
•
10+ years in operations, manufacturing, purchase or supply chain leadership
•
Experience industrializing complex hardware products
•
Experience in mobility, cycling, automotive, electronics, or premium consumer products
•
Experience scaling operations in a
startup or high-growth company
•
Bachelor degree or Master is a plus
Capabilities
•
Strong understanding of
product industrialization
•
Experience building
global supply chains
•
Expertise in
manufacturing strategy and supplier management
•
Ability to move between
strategic thinking and hands-on execution
Leadership Style
•
Builder mindset
•
Highly entrepreneurial
•
Hands-on problem solver
•
Comfortable working in ambiguity
•
Strong communicator and team builder
Skills & Competencies
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Strong project management and organizational skills.
•
Ability to balance technical detail with strategic vision.
•
Customer-centric mindset, with deep appreciation for premium consumer experience.
•
Excellent communication and presentation skills.
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Entrepreneurial, innovative, and solution-oriented attitude.
•
Passion for cycling, performance sports, and mobility innovation.
•
Fluent in English, German and French a plus
What Makes This Role Unique
This role offers a rare opportunity to
build the operational backbone of a completely new premium mobility brand
.
You will help shape:
•
The industrial foundation of VIIALA
•
The supply chain of a new category product
•
The scaling of a global premium brand
From the first prototypes to global production.
What We Offer
•
The opportunity to shape a pioneering premium e-bike brand from the ground up.
•
A high-impact leadership role in a fast-growing, global company.
•
Collaboration with world-class innovators, designers, and partners.
•
Competitive compensation package, including performance-based incentives and potential equity participation.
•
A culture built on passion, performance, and innovation.
•
Opportunity to build something truly new in mobility
•
Work with world-class partners across design, engineering, and technology
•
Join a highly ambitious international team