Digital Marketing & Communication Coordinator (60–100%)

Poste a pourvoir : Digital Marketing & Communication Coordinator (60–100%) -- Fribourg -- Affidea SA.

Role
Under the supervision of the Marketing Director, you will contribute to the implementation of internal and external marketing and communication initiatives and projects, in line with the strategic objectives of Affidea Group and Affidea Switzerland.
Main responsibilities
Marketing & Digital Communication
•
Provide support to radiology centres and medical centres for their communication and marketing needs.
•
Coordinate the design of brochures, flyers and other marketing communication materials (print and digital).
•
Develop communication campaigns on social media based on press releases.
•
Create content in line with the editorial calendar.
•
Publish internal and external communications on
SharePoint
,
Mailchimp
, the Affidea.ch
website and other distribution tools.
•
Manage and update the website via
CMS Strapi
.
•
Manage and analyse patient and doctor satisfaction surveys.
•
Prepare and monitor marketing reports.
•
Produce
digital reports
: analyse campaign performance and suggest optimisations.
Events
•
Coordinate the organisation of company events (annual conference, events in centres).
Affidea Sport Academy
•
Coordinate the Affidea Sport Academy project and manage relations with winners
(communication, monitoring of actions, visibility on social media and website).
Marketing administration
•
Manage the department's administrative tasks.
•
Order promotional items and handle logistics.
Required profile
•
Proven
project management skills
.
•
Team spirit and excellent interpersonal skills.
•
Ability to work independently and collaboratively.
•
Attention to detail, organisational skills, ability to prioritise and meet deadlines.
•
Proactive, creative, dynamic and solution-oriented.
•
Interest in the medical and sports fields.
Technical
•
Good knowledge of social media (Facebook, Instagram, LinkedIn, TikTok, YouTube).
•
Understanding of
SEO/SEA
principles and ability to plan advertising campaigns.
•
Proficiency in
Canva
and ability to create visuals, videos and photos for social media.
•
Google Analytics
for performance tracking.
•
Flawless spelling and ability to write engaging content.
•
Awareness of
GDPR
rules for data management, specific to the medical field (internal training).
Language skills
•
Fluent French (working language).
•
Professional English (relations with Affidea Group).
•
German: good level required.
Experience
•
Minimum 3 to 5 years in a marketing & communications department.

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