Global Consumer Director (f/m/d)

At Bavarian Nordic, we are committed to saving and improving lives by unlocking the power of the immune system. Our commercial portfolio includes market-leading vaccines against smallpox/mpox, rabies, tick-borne encephalitis, chikungunya, typhoid fever, and cholera. We excel in R&D innovation, manufacturing, and commercialization - working every day to protect people's health and quality of life and protecting our tomorrow.
We have embarked upon a truly transformative journey toward becoming one of the largest pure-play vaccine companies and looking for more talent to help drive the change.
Come on board, and let us protect lives together. We are seeking a qualified Global Consumer Director (f/m/d) to strengthen our global marketing team. You will report to the VP of Global Marketing. The position is located in Switzerland and requires significant travel across Europe and the US (approximately 40%).
About the role
As Global Consumer Director, you will lead the development and execution of Bavarian Nordic's global consumer engagement strategy, bringing our culture and values to life through every initiative. You will drive impactful patient-focused campaigns that build awareness, strengthen engagement, and support adherence across both digital and non-digital channels. Working across markets and functions, you will ensure a cohesive and meaningful consumer experience that delivers value to patients and supports our business objectives.
This is a role that combines strategic thinking with operational execution.
Key Responsibilities:
Identify critical moments and barriers in the patient journey, designing content and programs to address unmet consumers' needs
Translate brand objectives into data-driven, full-funnel media strategies that engage consumers throughout their journey
Partner with Insights, Global Brand Management, Global Digital and local teams to uncover insights, validate opportunities, and optimize marketing investments.
Build global consumer guidelines and core claims documentation to ensure consistency and excellence across markets and channels
Manage agency partnerships and oversee consumer marketing budgets, ensuring efficient investment and measurable business impact
Compile and manage the global Consumer budget, challenging activities and priorities to ensure optimal allocation of resources and maximum return on investment
What you bring
Success in this role requires a strategist who is equally comfortable challenging the status quo and rolling up their sleeves to solve operational challenges. You will work cross-functionally with local and global stakeholders, helping to shape marketing decisions, enhance customer engagement models, and build the scalable processes, capabilities, and insights needed to support our ambitious growth plans. Besides this, you bring:
Minimum BS/BA degree with MS/MBA preferred
10+ years of consumer experience; 3+ years' experience in OTC is a plus
Experience in global consumer strategy and tactical planning with the ability to communicate ideas to internal partners and external agencies
Deep understanding of omni-channel
A track record of driving growth through effective customer engagement and key account management
Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals
Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs
Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions
Full proficiency in English (written and spoken) is essential
Why this role
This is an exciting opportunity to shape how consumers connect with the diseases we prevent and make a meaningful difference in their healthcare journey. You will have the freedom to bring bold ideas to life, influence global strategy, and create impactful experiences that help patients every day. If you are energized by combining creativity, data, and purpose to drive real-world impact, this role offers a unique platform to do just that.
Caught your interest?
If you are ready to take on a pivotal role in a growing organization and drive meaningful change in healthcare, apply now and join Bavarian Nordic in our mission to improve health outcomes and foster sustainable growth.
We kindly request that headhunters or recruitment agencies refrain from contacting us regarding this position.
Please note that we do not offer any relocation package (neither visa sponsorships) for this position.
Bavarian Nordic is a global vaccine company with a mission to improve health and save lives through innovative vaccines. We are a preferred supplier of mpox and smallpox vaccines to governments to enhance public health preparedness and have a leading portfolio of travel vaccines. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America.
Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
For more information, visit www.bavarian-nordic.com
#LI-MH1
Bavarian Nordic