Senior Digital Content Specialist

Vorwerk Home & Co. KmG is part of the German, family-owned Vorwerk Group, which has been rooted in Wuppertal for over 140 years. From our strategic headquarters in Wollerau (SZ), we steer the Kobold and Thermomix divisions.
We are an international employer recognized by Kununu as a Top Company 2026. At Vorwerk, you will find a wide range of opportunities, whether you join as an employee or a sales advisor. Our proven direct-selling model, beloved brands, and long-term outlook create the perfect environment for ambitious people to shape their future and make a real impact with us.
Senior Digital Content Specialist
Job Responsibilities
Support and drive elements of end-to-end planning and programming of content across campaigns, trigger emails, landing page, and Cookidoo app experiences, including developing marketing and creative briefs and defining the linking strategy.
Review creative and QA final deliverables while ensuring launch dates are met with precision.
Provide feedback based on channel best practices, consumer insights, metrics and the strategic goals of the campaign and business.
Generate interest, consideration, and conversion through compelling, motivating copy and visuals, from food or seasonal campaigns to product content and everything in between.
Convey compelling and effective product stories across email, landing page, and Cookidoo app channels, with a fundamental awareness of digital commerce, SEO writing, and writing for different and multiple target audiences.
Own the content strategy for each campaign, deciding what content lives on which channel, in what sequence, and why, so email, landing page, and app content work as one connected consumer journey rather than three separate deliverables.
Form intuitive, connected customer journeys across channels, with close attention to links and how content hands off from one channel to the next.
Build content with attention to hierarchy, localization, and UX writing principles, ensuring master content can be adapted across markets and languages.
Contribute to creating a relevant and personalized experience at scale for Thermomix consumers while balancing key agency relationships, leading special projects, removing blockers, and escalating issues to the right leaders.
Act as content publishing subject matter expert to ensure flawless content executions on our channels.
Own content lifecycle management from ideation, creation, and editing through to approvals, distribution, measurement, and maintenance, working closely with the CRM team to deliver the assets.
Produce and maintain high-quality content, ensuring a seamless and positive experience for every customer
Your Profile
5+ years in digital content roles (website, app, email), ideally in global role.
Proven ability to manage multiple priorities in a fast-paced environment.
Excellent written and verbal communication skills.
Strong writing, editing, and storytelling skills; ability to adapt tone and style for different audiences.
Solid understanding of UX writing and content hierarchy principles, with the ability to structure content for clarity and conversion.
Incorporate CRO principles and past learnings into new content
Experience with SEO techniques for content strategy, including on-page SEO and keyword research.
Knowledge of email design and typography best practice.
Creative experience designing and amending artwork using Adobe Creative Suite.
Why Join Us
A truly international, multicultural workplace with colleagues from around the world
New, modern, and ergonomic offices designed for collaboration and wellbeing
Easy commute with on-site parking and excellent public transport connections
Flexible working hours to balance work and life
Hybrid work model with part-time home office options
Attractive pension fund
Tailor-your-benefits options: contribution to public transportation or parking, extra vacation days, preferential access to company products, bike/e-bike options, and support for sports equipment
On-site fitness rooms
Free coffee, tea, and fresh fruit to keep you energized
Our Commitment to Fair Pay
Since April 2021, Vorwerk Home has been a certified Fair-ON-Pay company, underscoring our ongoing commitment to equal pay for all genders.
Read more about it here:
https://fair-on-pay.com/certified-companies/
We are looking forward to getting to know you and will be happy to answer any further questions you may have. Please apply by using the green link (Apply now), which directs you to the recruitment tool.