Senior Product Category Manager - Single Premium and Unit Linked

Job ID:
2026-26278
Responsible for the successful execution and implementation of the strategic plans of the Single Premium and Unit Linked Category (the Category i.e. Single Premium Unit Linked) and UHNW Program (i.e. Project Phoenix) within the agreed timelines in support of the overall business performance of the Category, particularly the following:
* Delivery of product APE and NBV goals
* Go-to-Market of new products
* Maintenance of existing products
* Product marketing
* Competitor scan
* Distributor and stakeholder support and engagement
Duties & Responsibilities
* Lead in the ideation, creation of proposition, go-to-market strategy, and management of project stakeholders for new Single premium unit-linked products and enhancement of existing ones.
* Formulate and implement marketing programs for single premium unit-linked products that will deliver revenue, attract new customers, and create more value from existing ones.
* Develop strong partnerships with key stakeholders (such as Distribution channels) to drive strategy buy-in that will lead to successful implementation of marketing programs.
* Develop and execute distributor and customer campaigns that will drive product success/targets.
* Lead in setting and managing metrics needed to ensure that performance of projects and programs are closely monitored and succeed.
* Maximize internal and external resources to deliver compelling marketing programs that could include offline and online collaterals, advertising, PR, sales toolkits and trainings.
* Work with various groups (advertising, PR agency, outsourced vendors, etc) and marketing colleagues to execute marketing plans.
* Delivering support for Distributors, such as providing product information and assist in client engagement/queries.
Required Skills
* Minimum 5-10 years experience specializing in bank or investment relationship management, handling HNW customers or related skillset
* Strong leadership skills
* Strong interpersonal, empathetic, and management skills to interact and drive results with staff, senior management, colleagues and cross-functional teams
* Competent leadership skills with proven ability to lead projects and manage cross-functional teams
* Detail-oriented
* Proficient in MS Office applications (esp in Excel, Word, and Powerpoint)
* Excellent communication skills (oral/written)
Education & Experience
* Bachelor's degree holder, preferably in Marketing, Business Administration, Management Engineering, Economics, or other related courses
* Insurance exposure/experience in program management or relationship management is an advantage
* Strong understanding of relevant consumer and distribution trends, particularly in the insurance industry
* Highly results-oriented with proven ability to deliver measurable results
* Strong interpersonal, empathetic, and management skills to interact and drive results with staff, senior management, colleagues and cross-functional teams
* In-depth knowledge on finance, economics, and marketing
* With exposure to financial services industry
* Knowledge in the use of tools such as Canva, GPTs, and Power BI is an advantage.
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