Laurastar SA

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    "title": "Social Media Specialist",
    "description": "For 45 years, the Laurastar Group has combined innovation, ambition, and excellence to create long-lasting products that beautify and purify your clothes and home. The family-owned Swiss group's expertise now extends from ironing and fabric care to hygienic steam systems aimed at creating a healthier home for you and your loved ones. Thanks to its unique Dry Microfine Steam DMS technology, Laurastar is the world leader in high-end steam systems, with over 3 million products sold in over 40 countries worldwide. In Switzerland, where the Group’s headquarters are located, almost a quarter of households own at least one of the brand’s most popular products. Laurastar employs around 280 employees, including its subsidiaries in Germany, France, Benelux and Hungary.Our motivated, well-trained, hard-working, result-oriented employees are the foundation of our success.If you would like to contribute to this success, we look forward to meeting you!We are looking for our future,Social Media Specialistto join our world headquarters in Châtel-St-Denis.As a Social Media Specialist, you are a passionate expert in social media, content, and digital culture, responsible for defining and executing Laurastar’s global social media strategy across all platforms.Working closely with the Global Communications Manager, you will drive the development of engaging, platform-specific content, manage the social media calendar, and ensure the performance and growth of Laurastar’s social media presence worldwide.You will supervise the Content Creator role and coordinate the production of relevant content aligned with Laurastar’s brand positioning, maximizing the brand’s impact and visibility. The position also includes performance analysis, social listening, and paid amplification strategies using Sprout Social, among other tools.Main role:Define and implement Laurastar’s global social media strategy and platform specific content strategies across Instagram, TikTok, YouTube, Facebook, Pinterest and LinkedIn.Build, manage and maintain the global social media calendar.Prepare creative briefs for the Content Creator including insights, audience cohorts, concepts, intentions and scripts to drive relevancy.Supervise and guide the Content Creator in the production of social media content.Monitor and analyse social media performance using Sprout Social and native tools to identify what drives reach, attention and engagement, and inform future content decisions.Identify and collaborate with external content creators and influencers.Define and execute boost strategies and develop paid creatives based on top performing organic content, to maximise reach and engagement among key audiences.Identify trends and opportunities across social platforms, creators and culture, supported by social listening, to reinforce Laurastar’s social media leadership.Leverage AI tools to improve efficiency in content creation, market insights, performance analysis and workflow optimisation.Technical Competencies:Strong ability to stay ahead of social and content trends and a strategic mindset for using social platforms as a source of content and market insights.Minimum 5 years of experience in social media management for a brand or agency and proven experience managing multiple social media platforms.Strong analytical mindset with experience in social media performance analysis and management tools such as Sprout Social.Strong experience working with content creators and influencers.Solid understanding of paid social amplification strategies.Hands-on experience using AI tools for content generation, optimisation and productivity, with curiosity to explore new solutions.French and English with strong verbal and written communication skills. German is a plus.Personality, Soft Skills:Deeply passionate about social media, with a strong understanding of what resonates with audiences and builds a premium brand.Strong sensitivity to fashion, design, home and lifestyle, aligned with Laurastar’s premium brand universe.Very good communication, presentation and analytical skills.Highly structured and autonomous, able to bring clarity and direction in a fast moving and constantly evolving environment.Confident and influential, able to challenge ideas, guide creators and uphold strong brand standards.Collaborative and positive, comfortable working with different teams and guiding others.Please apply on Jobup.ch",
    "datePosted": "2026-04-08",
    "validThrough": "2026-07-07",
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    "title": "Social Media Content Creator",
    "description": "For 45 years, the Laurastar Group has combined innovation, ambition, and excellence to create long-lasting products that beautify and purify your clothes and home. The family-owned Swiss group's expertise now extends from ironing and fabric care to hygienic steam systems aimed at creating a healthier home for you and your loved ones. Thanks to its unique Dry Microfine Steam DMS technology, Laurastar is the world leader in high-end steam systems, with over 3 million products sold in over 40 countries worldwide. In Switzerland, where the Group’s headquarters are located, almost a quarter of households own at least one of the brand’s most popular products. Laurastar employs around 280 employees, including its subsidiaries in Germany, France, Benelux and Hungary.Our motivated, well-trained, hard-working, result-oriented employees are the foundation of our success.If you would like to contribute to this success, we look forward to meeting you!We are looking for our future,Social Media Content Creatorto join our world headquarters in Châtel-St-Denis.As a Content Creator, you are responsible for producing engaging, high-quality content for Laurastar’s social media platforms.Working closely with the Social Media Specialist, you will support the execution of the global social media strategy by creating, editing, and publishing content that is relevant to audiences, aligned with social media best practices, and consistent with Laurastar’s premium brand positioning.Main role:Produce ready to post content for Laurastar’s Instagram, TikTok, YouTube, Facebook, Pinterest and LinkedIn, designed to capture attention and drive engagement.Shoot iPhone video and photo content in the Laurastar in-house content studio and facilities (production, R&D, etc.) as well as during abroad and local events, fashion shows, fairs, etc. based on briefs including insights, intentions, scripts, etc.Edit content adapted to each platform to maximise attention and engagement, using AI-powered mobile tools among others.Schedule and publish social media content using Sprout Social and native platforms.Contribute to content ideas and ensure consistency and premium execution.Manage and maintain the in-house content studio and equipment as well as content library.Technical Competencies:Strong experience in content creation at a personal level and/or with brands including shooting and editing for social media platforms.Experience in scripted, studio, real time and event content production.Good knowledge of AI, editing tools and mobile content production.Strong curiosity for social media trends and content that resonates with audiences.Personality, Soft Skills:Passionate about social media and content production.Strong interest in fashion, design, home and lifestyle, with an eye for relevant and visually appealing content.Hands on, proactive, well organised and comfortable managing multiple content productions.Collaborative and positive team player.Please apply on Jobup.ch",
    "datePosted": "2026-04-08",
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    "@id": "https://ch-jobs.com/job/regional-sell-out-manager-region-zurich-ostschweiz#jobposting",
    "title": "Regional Sell Out Manager Region Zürich - Ostschweiz",
    "description": "Seit 45 Jahren vereint die Laurastar-Gruppe Innovation, Ambition und Exzellenz, um langlebige Produkte zu entwickeln, die Ihre Kleidung und Ihr Zuhause verschönern und reinigen. Die Expertise des Schweizer Familienunternehmens reicht heute von Bügeln und Textilpflege bis hin zu hygienischen Dampfsystemen mit dem Ziel, ein gesünderes Zuhause für Sie und Ihre Angehörigen zu schaffen. Dank ihrer einzigartigen Dry Microfine Steam (DMS)-Technologie ist Laurastar Weltmarktführer im Bereich hochwertiger Dampfsysteme, mit über 3 Millionen verkauften Produkten in mehr als 40 Ländern weltweit. In der Schweiz, wo sich der Hauptsitz der Gruppe befindet, besitzt nahezu ein Viertel der Haushalte mindestens eines der beliebtesten Produkte der Marke. Laurastar beschäftigt rund 280 Mitarbeitende, einschließlich der Tochtergesellschaften in Deutschland, Frankreich, Benelux und Ungarn.Unsere motivierten, gut ausgebildeten, engagierten und ergebnisorientierten Mitarbeitenden sind die Grundlage unseres Erfolgs.Wenn Sie zu diesem Erfolg beitragen möchten, freuen wir uns darauf, Sie kennenzulernen.Wir suchen unsere zukünftige(n)Regional Sell Out ManagerRegion Zürich - OstschweizIHRE AUFGABENUmsetzung der Sell-out- und Aktivierungsstrategie von Laurastar Schweiz zur nachhaltigen Umsatz- und Marktentwicklung am POS in der Region Zürich / OstschweizGesamtverantwortung für Umsatz, Sell-out-Performance und kommerzielle Entwicklung sowie aktive Betreuung der Fachhändler und POS in der RegionAktive Steuerung und Maximierung von Sell-out über alle relevanten Vertriebskanäle inklusive lokaler Verhandlungen zur Optimierung von Sichtbarkeit und Kommunikationsflächen am POSAufbau, Pflege und Weiterentwicklung langfristiger Kundenbeziehungen sowie aktive NeukundenakquiseSicherstellung einer exzellenten Markenpräsenz (POS, Merchandising) und eines hohen ServicestandardsEinsatzplanung und Umsetzung von Demonstrationen und Verkaufsaktionen auch auf Messen und Events (u. a. OLMA, Home Fair)Kommerzielle Zielverantwortung für das Demonstrationsteam (Dotted-Line – keine direkte Personalführung)Umsatzverantwortung für alle durch das Demonstrationsteam generierten VerkaufsaktivitätenSchulung und Unterstützung des Verkaufspersonals bei Handelspartnern vor OrtEntwicklung und Umsetzung konstruktiver Aktivierungs- und Promotionsmassnahmen zur Erreichung der monatlichen UmsatzzieleEnge und proaktive Zusammenarbeit mit dem Country Sales Manager sowie den internen Schnittstellen (Marketing, Operations)Nutzung des CRM-Systems (z. B. Salesforce) zur aktiven Steuerung, Planung und Nachverfolgung von Sell-out-AktivitätenWAS SIE MITBRINGENHervorragende mündliche und schriftliche Kommunikationsfähigkeiten in Deutsch (vorzugsweise Schweizerdeutsch); Französisch- und/oder Englischkenntnisse von VorteilAusgezeichnete analytische Fähigkeiten sowie sicherer selbstständiger Umgang mit MS Office und SalesforceSehr gute VerhandlungsfähigkeitenTeamorientierte Persönlichkeit mit der Fähigkeit, konstruktiv und lösungsorientiert mit internen Schnittstellen sowie im Dotted-Line-Setup zusammenzuarbeitenProaktive, strukturiertes Einbringen von CRM Aktivitäten zur Planung, Steuerung und Diskussion von Verkaufsaktivitäten mit Handelspartnern – mit dem Ziel, Sichtbarkeit, Aktivierung und Sell-out nachhaltig zu maximieren.PERSÖNLICHKEIT, SOZIALE KOMPETENZUnternehmerische, selbständige und strukturierte Arbeitsweise mit klarem Fokus auf Umsetzung und ResultateKlare, direkte und professionelle Kommunikation auf Augenhöhe – intern wie externAusgeprägtes Organisationstalent mit der Fähigkeit, mehrere Themen und Prioritäten parallel und verlässlich zu steuernPositives, proaktives Mindset verbunden mit Verantwortungsbewusstsein sowie der Bereitschaft, Themen offen, konstruktiv und lösungsorientiert anzusprechenFACHLICHE ANFORDERUNGENMehrjährige Erfahrung in einer vergleichbaren Vertriebs- oder RegionalleiterfunktionSehr gute Kenntnisse des Schweizer Elektrohandels; bestehendes Netzwerk in der Region Zürich – Ostschweiz von VorteilErfahrung im Verkauf von hochwertigen / Premium-ProduktenSicherer Umgang mit MS Office sowie CRM-Systemen (z. B. Salesforce)Führerausweis Kategorie BBitte bewerben Sie sich auf jobup.ch",
    "datePosted": "2026-02-19",
    "validThrough": "2026-05-20",
    "employmentType": "FULL_TIME",
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    "title": "E-Commerce Activation Specialist",
    "description": "For 45 years, the Laurastar Group has combined innovation, ambition, and excellence to create long-lasting products that beautify and purify your clothes and home. The family-owned Swiss group's expertise now extends from ironing and fabric care to hygienic steam systems aimed at creating a healthier home for you and your loved ones. Thanks to its unique Dry Microfine Steam DMS technology, Laurastar is the world leader in high-end steam systems, with over 3 million products sold in over 40 countries worldwide. In Switzerland, where the Group’s headquarters are located, almost a quarter of households own at least one of the brand’s most popular products. Laurastar employs around 280 employees, including its subsidiaries in Germany, France, Benelux and Hungary.Our motivated, well-trained, hard-working, result-oriented employees are the foundation of our success.If you would like to contribute to this success, we look forward to meeting you!We are looking for our future,E-Commerce Activation Specialistto join our world headquarters in Châtel-St-Denis.As an E-Commerce Activation Specialist, you will be responsible for building and scaling Laurastar’s discovery and activation channels to drive qualified demand and sales performance. Your mission is to generate incremental revenue and demand capture across organic search (SEO), AI-driven discovery (GEO / LLM), agentic commerce, social commerce, affiliate marketing and mobile activation channels, while strengthening the connection between customer discovery and conversion funnels.Main role:Drive activation strategies for promotions and product launches to maximize commercial impact, including traffic acquisition quality, conversion funnel contribution and incremental sales uplift.Own and execute Laurastar’s SEO, GEO, AEO and AI-driven discovery roadmap, including content planning coordination and continuous optimization of organic visibility across search engines, LLM platforms and conversational commerce environments.Manage affiliate marketing programs end-to-end, including partner onboarding, performance monitoring, optimization and revenue contribution growth.Design, deploy and scale Laurastar’s CRM mobile engagement framework (Push notifications, WhatsApp and SMS), including use-case rollout, lifecycle activation and performance tracking.Lead social commerce and digital activation pilots (product catalogue, creator commerce, live shopping, emerging platforms), from concept definition to execution and performance evaluation.Develop and implement structured data frameworks, product discoverability logic and agentic commerce readiness.Own activation channel performance targets, including organic discovery contribution, engagement metrics and activation-driven revenue impact.Monitor activation KPIs, manage execution roadmaps and delivery milestones, continuously optimize channel performance and proactively propose innovation initiatives in AI commerce and digital activation.Technical Competencies:Strong knowledge of SEO and organic discovery strategies.Experience with AI-driven discovery platforms, LLM visibility (GEO & AEO) and conversational commerce is a strong plus.Understanding of structured data, schema markup and product feed optimization.Experience with social commerce platforms (Meta/TikTok).Knowledge of affiliate marketing platforms and partnership ecosystems.Familiarity with mobile engagement tools (push notifications, WhatsApp Business, SMS platforms).Knowledge or experience with Salesforce Marketing Cloud.Any Salesforce certification is a plus.Proficiency in using data to drive growth, with the ability to read dashboards, interpret performance insights, and translate them into actionable business decisions.Fluent spoken and written English (C1 minimum). French knowledge is a plus.Personality, Soft Skills:Strong strategic and execution-oriented mindsetCurious and innovation-driven, with a strong interest in AI commerce and emerging digital trendsAbility to manage multiple activation initiatives simultaneouslyProactive, autonomous, and solution-orientedExcellent communication and collaboration skills to work effectively with cross-functional teamsComfortable working in an international environmentMinimum 5 years of experience in e-commerce, digital marketing, SEO, social commerce, or activation rolesProven experience in managing customer activation channelsExperience working in multi-market or international e-commerce environments is a plusPlease apply on Jobup.ch",
    "datePosted": "2026-02-19",
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