Laurastar SA

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    "title": "Social Media Specialist",
    "description": "For 45 years, the Laurastar Group has combined innovation, ambition, and excellence to create long-lasting products that beautify and purify your clothes and home. The family-owned Swiss group's expertise now extends from ironing and fabric care to hygienic steam systems aimed at creating a healthier home for you and your loved ones. Thanks to its unique Dry Microfine Steam DMS technology, Laurastar is the world leader in high-end steam systems, with over 3 million products sold in over 40 countries worldwide. In Switzerland, where the Group’s headquarters are located, almost a quarter of households own at least one of the brand’s most popular products. Laurastar employs around 280 employees, including its subsidiaries in Germany, France, Benelux and Hungary.Our motivated, well-trained, hard-working, result-oriented employees are the foundation of our success.If you would like to contribute to this success, we look forward to meeting you!We are looking for our future,Social Media Specialistto join our world headquarters in Châtel-St-Denis.As a Social Media Specialist, you are a passionate expert in social media, content, and digital culture, responsible for defining and executing Laurastar’s global social media strategy across all platforms.Working closely with the Global Communications Manager, you will drive the development of engaging, platform-specific content, manage the social media calendar, and ensure the performance and growth of Laurastar’s social media presence worldwide.You will supervise the Content Creator role and coordinate the production of relevant content aligned with Laurastar’s brand positioning, maximizing the brand’s impact and visibility. The position also includes performance analysis, social listening, and paid amplification strategies using Sprout Social, among other tools.Main role:Define and implement Laurastar’s global social media strategy and platform specific content strategies across Instagram, TikTok, YouTube, Facebook, Pinterest and LinkedIn.Build, manage and maintain the global social media calendar.Prepare creative briefs for the Content Creator including insights, audience cohorts, concepts, intentions and scripts to drive relevancy.Supervise and guide the Content Creator in the production of social media content.Monitor and analyse social media performance using Sprout Social and native tools to identify what drives reach, attention and engagement, and inform future content decisions.Identify and collaborate with external content creators and influencers.Define and execute boost strategies and develop paid creatives based on top performing organic content, to maximise reach and engagement among key audiences.Identify trends and opportunities across social platforms, creators and culture, supported by social listening, to reinforce Laurastar’s social media leadership.Leverage AI tools to improve efficiency in content creation, market insights, performance analysis and workflow optimisation.Technical Competencies:Strong ability to stay ahead of social and content trends and a strategic mindset for using social platforms as a source of content and market insights.Minimum 5 years of experience in social media management for a brand or agency and proven experience managing multiple social media platforms.Strong analytical mindset with experience in social media performance analysis and management tools such as Sprout Social.Strong experience working with content creators and influencers.Solid understanding of paid social amplification strategies.Hands-on experience using AI tools for content generation, optimisation and productivity, with curiosity to explore new solutions.French and English with strong verbal and written communication skills. German is a plus.Personality, Soft Skills:Deeply passionate about social media, with a strong understanding of what resonates with audiences and builds a premium brand.Strong sensitivity to fashion, design, home and lifestyle, aligned with Laurastar’s premium brand universe.Very good communication, presentation and analytical skills.Highly structured and autonomous, able to bring clarity and direction in a fast moving and constantly evolving environment.Confident and influential, able to challenge ideas, guide creators and uphold strong brand standards.Collaborative and positive, comfortable working with different teams and guiding others.Please apply on Jobup.ch",
    "datePosted": "2026-04-08",
    "validThrough": "2026-07-07",
    "employmentType": "FULL_TIME",
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    "title": "Social Media Content Creator",
    "description": "For 45 years, the Laurastar Group has combined innovation, ambition, and excellence to create long-lasting products that beautify and purify your clothes and home. The family-owned Swiss group's expertise now extends from ironing and fabric care to hygienic steam systems aimed at creating a healthier home for you and your loved ones. Thanks to its unique Dry Microfine Steam DMS technology, Laurastar is the world leader in high-end steam systems, with over 3 million products sold in over 40 countries worldwide. In Switzerland, where the Group’s headquarters are located, almost a quarter of households own at least one of the brand’s most popular products. Laurastar employs around 280 employees, including its subsidiaries in Germany, France, Benelux and Hungary.Our motivated, well-trained, hard-working, result-oriented employees are the foundation of our success.If you would like to contribute to this success, we look forward to meeting you!We are looking for our future,Social Media Content Creatorto join our world headquarters in Châtel-St-Denis.As a Content Creator, you are responsible for producing engaging, high-quality content for Laurastar’s social media platforms.Working closely with the Social Media Specialist, you will support the execution of the global social media strategy by creating, editing, and publishing content that is relevant to audiences, aligned with social media best practices, and consistent with Laurastar’s premium brand positioning.Main role:Produce ready to post content for Laurastar’s Instagram, TikTok, YouTube, Facebook, Pinterest and LinkedIn, designed to capture attention and drive engagement.Shoot iPhone video and photo content in the Laurastar in-house content studio and facilities (production, R&D, etc.) as well as during abroad and local events, fashion shows, fairs, etc. based on briefs including insights, intentions, scripts, etc.Edit content adapted to each platform to maximise attention and engagement, using AI-powered mobile tools among others.Schedule and publish social media content using Sprout Social and native platforms.Contribute to content ideas and ensure consistency and premium execution.Manage and maintain the in-house content studio and equipment as well as content library.Technical Competencies:Strong experience in content creation at a personal level and/or with brands including shooting and editing for social media platforms.Experience in scripted, studio, real time and event content production.Good knowledge of AI, editing tools and mobile content production.Strong curiosity for social media trends and content that resonates with audiences.Personality, Soft Skills:Passionate about social media and content production.Strong interest in fashion, design, home and lifestyle, with an eye for relevant and visually appealing content.Hands on, proactive, well organised and comfortable managing multiple content productions.Collaborative and positive team player.Please apply on Jobup.ch",
    "datePosted": "2026-04-08",
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