Director Marketing (100%)

Description du poste Director Marketing (100%) à Suisse

Mc
Donald's recherche un Director Marketing (100%) innovant.
Rejoignez un environnement dynamique avec des avantages attractifs.
TâchesDévelopper la stratégie marketing pour le Menu en Suisse.
Collaborer avec des équipes pour assurer l'alignement stratégique.
Diriger et encadrer l'
équipe Menu et Média pour atteindre les objectifs.
Compétences
Minimum 7 ans d'expérience en marketing dans un environnement complexe.
Compétences analytiques solides pour identifier des insights clés.
Excellentes compétences en communication et en leadership.
Profil
McDonald's, the world's largest restaurant chain, is an innovative and people-oriented company backed by a leading multinational brand.
Currently, there are 189 Mc
Donald's restaurants in Switzerland, run by 46 independent entrepreneurs (franchisees).
Because our business is growing fast, we are looking for talented people to strengthen our main offices that provide support to all restaurants.
To complement its Marketing department based in Crissier, Mc
Donald's Switzerland is looking to fill the role of:
Director Marketing (100%)In this role, you will partner closely with the CMO to shape the strategic direction of the Menu, lead the development of the annual marketing calendar, and own the media portfolio.
You will provide strategic thought leadership to drive commercial growth and influence stakeholders across Marketing and Menu.
As a senior leader, you will demonstrate enterprise leadership, building strong credibility with Marketing, the Swiss Executive Team, and Franchisees, while connecting effectively with global Marketing, Supply Chain, and Operations teams.
Key Responsibilities
Strategic planning
Determine the strategic Menu priorities for the CH business, that in turn ladder towards the market business goals and ambition.
Overall ownership of Menu Development function supported by Menu Marketing Manager.
Ensure strategy is well articulated and supported by key stakeholders - including our franchisees - as well as supporting enabler departments such as Ops and Supply Chain
Deliver business value through demonstrable sales comp and long-term customer value by overseeing, developing and localizing a competitive strategy in the areas of Menu and Family
Ownership of development and sell in of Annual Marketing Calendar working in partnership with Marketing Leadership Team (MLT)Owner of Annual Media plan and commercial agreements
Collaboration and Communication
Collaborate with SET (Senior Executive Team) and cross-functional teams to ensure alignment and buy-in for strategic initiatives
Communicate strategic vision and goals effectively to all relevant parties
Become a trusted partner of Franchisees, particularly Marketing Committee members
Execution and Monitoring
Oversee the creation of the Annual Marketing and Media calendars, Execution of key Calendar Initiatives and Leader of Menu Development including end to end process
Monitor progress towards strategic goals and identify areas for improvement.
Ensure progress is regularly reported and understood by business stakeholders, especially the franchisee community
Identify and address potential risks and challenges to strategy implementation
Strong creative eye when creating new brand platforms to support Menu and Brand campaigns
Leadership and Team Management
Lead and mentor Menu and Media Team to achieve strategic objectives
Build an outstanding team at Mc
Donald's.
Champion development and the installation of values and behaviours that get the most out of our talent
Foster a culture of innovation, creativity and collaboration
What You Need to be Successful:
Strong customer focus, instinct and passion
Understanding of Menu/Product Development: prior background in retail/FMGC ideal
Passion for Creativity: experience managing creative agencies and management of large scale 360 Marketing Campaigns
Expertise in Media: proficient understanding of media strategies and prior management/engagement of a media agenda
Demonstrated ability to drive business growth across a portfolio of initiatives
Strong analytical and problem-solving skills:
Ability to analyze data and identify key insights
Experience creating Category Planse.g defining growth strategies for areas of strategic importance
Excellent communication and interpersonal skills:
Ability to effectively communicate complex ideas and collaborate with diverse teams
Strategic thinking and planning skills:
Ability to develop and implement long-term strategic plans
Leadership and team management skills:
Ability to lead and motivate teams to achieve strategic objectives
Passion for Team development:
Track record for developing Talent, strong coaching skills
Industry knowledge and experience:
Strong background in all aspects of Marketing.
Demonstration of having worked in large, complex organizations managing large budgets.
Knowledge across all aspects of Marketing - Menu, Merchandising, TV, OOH, Radio, Digital.
Min 7 years in Marketing.
Significant experience delivering proven business results for a significantly sized business unit or geography required
Project management skills:
Ability to manage projects from start to finish
Ability to work at a fast pace while managing competing priorities
Languages:
Excellent English language skills, as well as fluent in German.
Ideal to have French as well
With us, you get the following benefits:
Flexible working: the ability to work remotely to achieve the best possible balance between work and private life.
Teleworking is possible.
Working hours are flexible in agreement with the leader, taking into account business and individual needs
Mobility benefit associated with this position: company car or SBB season ticket or a travel allowance
Bonus: a variable percentage based on performance and commercial results
Active talent management: targeted engagement in personal learning and skills development, on-site, via e-learning, or on the lively campus of Hamburger University in London, Paris, and Munich
Employee well-being: contributions to wellness activities
Attractive discounts in our restaurantsand food for employees
Program packed with exclusive discountson our partner platform, corporate benefits