Junior CRM & Marketing Automation Specialist

Are you passionate about technology, automation, AI and digital processes? Do you enjoy finding smarter ways of working, eliminating repetitive tasks and using CRM systems to drive business growth?
We're looking for a curious and hands-on Junior CRM & Marketing Automation Specialist to help us optimise how Marketing and Sales work together. This is an excellent opportunity for someone at the beginning of their career who already has some practical experience with CRM systems, marketing automation or workflow automation and wants to develop into a true CRM and automation expert.
You'll take ownership of our CRM platform, automate marketing and sales processes, improve data quality and help generate qualified leads through intelligent marketing automation and campaigns.
In this role, you will work closely with our Marketing, Sales and Management teams and enjoy a high degree of autonomy to contribute your own ideas and help shape our digital processes.
About Aequivalent:
Aequivalent is a leading Swiss HRTech company specialising in background checks for candidates and employees. Founded in 2015, with teams in Yverdon and Bern, we support B2B clients across industries including banking, insurance, healthcare, luxury goods, education, transportation, public administration, NGOs, energy and security. Our mission is simple: help organisations make better hiring decisions through trusted, compliant and efficient background screening solutions.
Your responsibilities:
Manage, maintain and continuously improve our CRM platform (currently Zoho CRM)
Build and optimise automated workflows for Marketing and Sales
Automate recurring tasks, notifications and follow-up processes to improve efficiency
Build and optimise lead nurturing journeys, automated email sequences and lead scoring models
Maintain high-quality CRM data through data cleansing and segmentation
Create dashboards, reports and analyses to support Marketing and Sales decisions
Identify opportunities to simplify processes using automation, AI and no-code tools
Support lead generation initiatives and test new ideas and opportunities together with the Marketing and Sales teams
Stay up to date with new developments in CRM, marketing automation and AI
Document processes and provide support to internal users
Your profile:
Initial hands-on experience with CRM systems, workflow automation or marketing automation
Strong technical curiosity and enthusiasm for automation, AI and digital tools
Analytical mindset with a passion for improving processes
Comfortable working with data and building logical workflows
First experience with lead generation or growth initiatives
Experience with Zoho CRM is a plus but not required
Organised, detail-oriented and able to work independently
Curious, proactive and eager to learn
Team player who enjoys working in a fast-paced environment
Fluent in French and/or German with good working knowledge of English
What we offer:
A varied role at the intersection of Marketing, Sales, Data and Technology
High autonomy and the opportunity to shape our digital processes
Short decision-making paths and an open, collaborative company culture
A motivated and multilingual team
Flexible working hours and the possibility to work from home
Contribution towards fitness and sports activities
Competitive compensation and benefits
Flexible work environment: Yverdon / Bern office and remote work
Interested?
We would love to hear from you!